In the summer most people are on the go much more than in the wintertime. Whether they are travelling to the gym, beach, sporting events, or just work, people are always carrying stuff with them as well. Branding these could be the perfect way for people to notice your company in their everyday activities.
Backpacks
Backpacks are not just for students to use going to and from school. They actually come in quite handy for many other activities as well. If you are into sports, backpacks or branded travel bags are a very hands-free way of carrying all of your necessities. You will see many, if not most, bikers making use of backpacks as they go riding. Having your company brand a backpack for people to make use of is a great way to create brand awareness – especially if athletic people are your target market.
Tote Bags
If your clients are more of your everyday individuals a general tote bag may be more what they are after.
You can use a tote bag for carrying groceries or other items when running errands, trips the beach, and travelling to and from work. Many moms cannot get enough totes and bags to make use of, so they would gladly welcome having another one from your company.
It depends on who your clients are whether they would prefer a backpack or a tote bag. If you want to use it as a promotional item, make sure you know what they would make use of. You do not want to spend the money on something that is not going to be used.