In the summer most people are on the go much more than in the wintertime. Whether they are travelling to the gym, beach, sporting events, or just work, people are always carrying stuff with them as well. Branding these could be the perfect way for people to notice your company in their everyday activities.

Backpacks

Backpacks are not just for students to use going to and from school. They actually come in quite handy for many other activities as well. If you are into sports, backpacks or branded travel bags are a very hands-free way of carrying all of your necessities. You will see many, if not most, bikers making use of backpacks as they go riding. Having your company brand a backpack for people to make use of is a great way to create brand awareness – especially if athletic people are your target market. Read the rest of this entry »

Summer Protection and Branding

The heat of the summer is now in full swing and many companies have adjusted their work schedules to take advantage of the weather.  Summer is a fun time to enjoy the longer hours in the day and the beautiful sunny weather.  With all of this weather comes more time spent outside enjoying the sunshine.

Beach Accessories

People love going to the beach because it is sunny outside, but sometimes it can get too warm and it is hard to find some shade.  So why not go to the beach prepared with a large umbrella to create your own shade?  Of course, you can personalize the umbrella with your company logo to get some free advertising while out relaxing.  You never know what casual conversations might lead into opportunities. Read the rest of this entry »

It seems that every summer there are all sorts of events and conferences that companies like to be involved in.  These kinds of events range from informational conferences, to hosting or sponsoring events, to having a booth at a business fair.  So while you are out there learning or promoting your company, why not have some fun with it and stand out from the rest?

Themes

Having a booth at an event gives you the perfect opportunity to have some branding fun.  Step outside of the box and do not just simply brand using your typical branding.  Expand this into some sort of fun theme.  This theme should somehow relate to the location or event itself.  For example if you have a booth at a waterfront resort, go with a Hawaiian or Caribbean theme.  Do not let your theme stop just with the print advertisements.  Instead, put together personalized workwear that is related to your theme of choice. Read the rest of this entry »

A lot of companies have branded corporate workwear to use for promotional and marketing purposes.  Maybe your company has already shelled out money on corporate workwear that fits your brand, but does it fit your employee’s brand?  Or maybe you have avoided corporate workwear altogether because it either was not relevant to your industry or you felt the company would not enjoy it.

All of this leads back to one thing, how do you make branded corporate workwear fun and enjoyable? Read the rest of this entry »